Motion / 02

A complex idea.
A clear story.

Illustration, type and timing. Every frame moves the story forward.

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2D animationExplainers · Illustration · Character

01 / The approach

Understanding is
the real effect.

Good animation gives people a way into an idea. We turn your message into a visual story, choosing the right balance of illustration, typography, character and sound.

The story is settled before production gets complex. Scripts, storyboards and animatics let us test the sequence early, so every animated detail has a reason to be there.

02 / What we make

Room to explore.

A focused piece or a wider system. We shape the scope around the idea.

01

Animated explainers

A clear narrative for a service, product or unfamiliar idea, with visual metaphors that help the audience follow along.

02

Illustrated storytelling

A custom visual language, built from illustration and composition, that brings a message into focus.

03

Character & personality

Expressive movement that adds warmth and makes a story feel human, whether a character leads the piece or appears for a moment.

04

Titles & sequences

Animated title systems, transitions and editorial sequences that give a film, presentation or event its own rhythm.

How we work

A considered
sequence.

  1. 01

    Get to the point

    We agree the audience, central message and action the animation should support, then shape a focused script.

  2. 02

    See the sequence

    Style frames establish the look. A storyboard and timed animatic test the story before detailed animation begins.

  3. 03

    Bring it to life

    We animate the approved sequence, refining transitions, character and typography. Audio production is scoped to the piece.

  4. 04

    Finish for the screen

    We review the final timing and readability, then create the agreed exports, captions and adaptations.

04 / The handover

Ready for
the real world.

A complete story

An approved script, visual direction and storyboard that connect the brief to the final piece.

The final animation

A finished master at the agreed resolution and duration, reviewed for image and audio quality.

Accessible versions

Captions and text-safe compositions where required, with key information available without sound.

Ready-to-use exports

The agreed aspect ratios, language versions and shorter edits, prepared for each placement.

A little clarity

Good
questions.

Can you help with the script and visual style?

Yes. We can develop the script, storyboard and visual direction from the brief, or work with approved material you already have. We agree responsibilities at the start.

How long should an explainer be?

Long enough to make one useful point clearly. We recommend a duration after understanding the audience and placement; a short product introduction and a detailed onboarding sequence need different structures.

Can you include voiceover and sound?

We can plan voiceover, music and sound design as part of the scope. Licensing, languages and recording requirements are agreed before production.

Your next move

A good story
starts here.

Bring the idea, even if it is still complicated. We’ll help find the clearest way to tell it.